Uplynk Powers EverPass Media with Managed Streaming Operations on AWS

You know that feeling—sitting in your favorite restaurant, surrounded by friends, wearing your team’s jersey, with the game on every screen in the room. There’s food on the table, the crowd is loud, and for a few hours, everything just works.

What fans don’t see is everything that has to go right behind the scenes to make that moment possible—especially when the game is delivered via streaming.

That’s where Uplynk comes in.

A new multi‑year agreement between Uplynk and EverPass Media, a media platform created specifically for commercial businesses like restaurants, bars, and casinos, is designed to make those moments reliable at scale—powered by streaming workflows running on AWS and backed by Uplynk StreamOps, our managed services team for live streaming operations.

Built for Live Sports Outside the Home

EverPass, a joint venture formed in 2023 between RedBird Capital Partners and 32 Equity, the strategic investment arm of the National Football League, was created to transform how premium live sports are delivered to commercial establishments across the United States.

In just over a year, EverPass has quickly positioned itself as a leader in out‑of‑home (OOH) sports viewing—meeting growing demand from fans who want to watch major games in public venues, especially as more premium sports move to streaming‑only distribution.

But delivering live sports outside the home raises the stakes. When a game goes down in a packed restaurant, there’s no rewind button—and no patience for failure.

Why Operations Matter More Than Ever

The demand for sports via streaming and IP continues to grow, and with it, the operational complexity of running live events at scale. Streaming infrastructure alone isn’t enough. What matters is how those workflows are operated in real time.

That’s why EverPass relies on Uplynk StreamOps—a managed services offering purpose‑built for live and linear streaming workflows running on AWS.

Rather than asking internal teams to staff a 24/7 operations center, StreamOps provides EverPass with an experienced live operations team that manages events before, during, and after game time.

StreamOps: Managed Streaming Operations on AWS

Uplynk StreamOps supports EverPass by providing real‑time operational management for streaming workflows running on AWS.

Working alongside AWS Media Services and partner technologies, StreamOps delivers:

• Live event setup, validation, and readiness checks

• 24/7 “eyes‑on‑glass” monitoring during games

• Dedicated operators managing live events in real time

• Immediate issue detection, escalation, and resolution

• Post‑event reporting across the full streaming workflow

These workflows leverage AWS infrastructure and services such as AWS Elemental MediaLive and MediaPackage, with StreamOps focused on operational execution and reliability, not infrastructure provisioning.

In short: AWS provides the scalable foundation. StreamOps makes it work when it matters most.

Designed for Live, Linear, and Monetization‑Critical Workflows

Live sports don’t just need to play—they need to monetize.

As part of the EverPass workflow, StreamOps also supports the operational execution of server‑side ad insertion (SSAI), helping ensure that ad breaks trigger correctly and monetization performs as expected during live events.

This includes pre‑event validation, real‑time monitoring during games, and post‑event insight into performance—so monetization keeps pace with viewership, even during peak moments.

Purpose‑Built for Live Events—Not a Generic MSP

StreamOps is not a traditional infrastructure MSP.

It’s an operational layer designed specifically for live and linear streaming workflows running on AWS and hybrid environments, with a focus on:

• Workflow‑level ownership, not just system health

• Real‑time operational control during live events

• Coordination across AWS services and third‑party platforms

• Monitoring tied to viewer experience

• Support for monetization‑critical live workflows

This operational model allows EverPass to scale confidently—without adding internal overhead or taking on unnecessary risk.

Powering the Future of OOH Sports Viewing

As more premium sports content moves to streaming‑only distribution, out‑of‑home viewing will continue to grow in importance. Fans still want to gather, and venues still want to deliver a great experience.

By combining streaming workflows running on AWS with Uplynk StreamOps managed services, EverPass gains the operational confidence needed to deliver live sports reliably—week after week, game after game.

So this fall, when you’re watching the big game with friends at your favorite restaurant, chances are everything feels effortless.

That’s not by accident.

That’s StreamOps at work.

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