Personalization, monetization, and rights control
1:1 Manifest Personalization
Deliver a unique stream to every viewer from a single source.
Server-Side Ad Insertion (SSAI)
Monetize live and on-demand content with seamless ad experiences.
Blackouts & Content Replacement
Enforce content rights dynamically without interrupting playback.
Digital Rights Management (DRM)
Protect premium content across every supported platform.
Multi-CDN
Control how traffic is distributed across CDNs to improve reliability, performance, and cost.
The Decision Engine for Streaming
Every playback request becomes an opportunity to personalize, monetize, or protect content.
Built for Real-Time Stream Decisioning
Manifest-Level Control
Manipulate stream manifests in real time to deliver personalized, protected, and monetized experiences without re-encoding.
1:1 Session Personalization
Every viewer gets a unique stream based on their entitlements, region, device, and advertising profile.
Server-Side Ad Insertion
Ads are stitched directly into the manifest, eliminating buffering and bypassing ad blockers.
Dynamic Rights Enforcement
Blackouts, regionalization, and content replacement happen in real time based on business rules.
Seamless Platform Integration
Once streams are personalized, they flow into Syndication, Observe, and StreamOps for delivery and monitoring.
Why teams choose SmartPlay
One Stream. Millions of Experiences.
Deliver personalized, monetized, and protected viewing experiences in real time.
Real-Time Decisioning
Every stream decision — ads, blackouts, personalization, DRM — happens at the manifest level in real time.
Maximize Revenue
Server-side ad insertion with personalized targeting maximizes fill rates and viewer engagement.
Protect Content at Scale
Enforce complex rights agreements and protect premium content across every device and region.