The Platform Powering Global Streaming at Scale
The streaming world isn’t just growing, it’s evolving fast. What started as a race to get content online has become a demand for seamless delivery, personalization at scale, and operational efficiency. In this dynamic environment, Uplynk has emerged as a quiet force behind some of the world’s most reliable streaming experiences.
Whether powering global broadcasters, sports leagues, digital-first brands, or enterprise media teams, Uplynk helps customers transition from live or on-demand content to monetized, high-quality streams without needing to build everything from scratch. With a modular platform, managed services, and a commitment to transparency, Uplynk is helping reshape how media companies manage and monetize video.
A Platform Built for Scale and Simplicity
Uplynk’s core offering is a cloud-based streaming platform designed to simplify the complexities of video workflows. It supports everything from live ingest and encoding to ad insertion, clipping, syndication, and playout, all delivered with the reliability and flexibility of 1:1 session-based streaming.
Where legacy systems rely on fragmented tools and infrastructure, Uplynk unifies the stack. Customers can plug in at any point in the workflow, using what they need without taking on the burden of integration or upkeep.
“Companies are under pressure to do more with less,” says Eric Black, CEO of Uplynk. “Our goal is to be the partner that helps them scale without the overhead - whether that means automating ad monetization or helping operate a live event.”
StreamOps: Managed Services with a Hands-On Edge
While the platform is self-service, Uplynk also offers StreamOps - a managed services layer that provides global 24/7 operational support, live event oversight, and proactive error monitoring. This is especially valuable for teams running high-stakes events with lean staffing.
From soccer matches in EMEA to national sports coverage in North America, StreamOps teams have helped customers manage thousands of live events, stepping in when every second counts.
“Sometimes our team is the difference between a missed ad break and a clean transition,” says Simon Shapcott. “We’re not just watching dashboards, we’re working side-by-side with our customers.”
Of course, StreamOps services are available to Uplynk SaaS customers - and even as a standalone offering for streamers who don't use Uplynk technology in their stack.
Ad Monetization Made Smarter
One of Uplynk’s standout strengths is its approach to monetization. With support for server-side ad insertion (SSAI), flexible rule sets, and per-session delivery, Uplynk helps partners unlock new revenue without compromising the viewer experience.
The SmartPlay engine handles dynamic ad decisioning, blackout rules, geo-blocking, and mid-stream feed switching, all with the session awareness required to keep streams smooth and compliant. A dashboard enables customers to track fill rates, identify error trends, debug in real time, and optimize across multiple ad servers in one convenient and neutral location.
Built for a Fragmented Ecosystem
Uplynk isn’t trying to replace everything in a media company’s workflow—it’s designed to work with it. With support for CMAF ingest, multi-CDN delivery, SCTE markers, and real-time overlays, the platform plays well with third-party tools and evolving standards.
It’s also globally scalable. Customers can stream to viewers on every continent, with automatic failover and redundancy baked into the architecture. Whether it’s a breaking news feed in Europe or a sports stream targeting Latin America, Uplynk is built to adapt.
Recent Momentum and Global Reach
Originally an early startup acquisition by Verizon, Uplynk became an independent company in 2024 with backing from Lynrock Lake. Since then, it has expanded its customer base, introduced a redesigned Studio interface, and invested in AI-driven tools, including automated subtitling and clip creation.
The company now supports more than 25,000 live events annually and delivers billions of viewing minutes each month across web, mobile, and connected TV platforms.
Uplynk’s customers range from established broadcasters and FAST channel owners to sports leagues, religious organizations, tech platforms, and corporate comms and marketing teams. While the use cases vary, the need is consistent: simplify operations, increase reliability, and drive monetization.
Looking Ahead
As streaming continues to blur the lines between broadcast and digital, Uplynk sees an opportunity. Uplynk is investing in ways that help customers automate manual processes, reach new audiences, and make smarter decisions with clearer data.
Its modular, API-friendly approach also means Uplynk can support emerging formats from pop-up FAST channels to corporate town halls, without forcing a full platform overhaul.
“Innovation in media isn’t always about adding more complexity,” says Black. “It’s about removing friction so content can move faster, audiences grow, and teams spend time where it matters.”
